Light Reading

Because we would like to spread the wealth of knowledge, below are links to articles/blog posts that we think you may find interesting.  Happy reading!

Peer-to-Peer Event Fundraising Benchmark Study –  A fantastic paper about fundraising, and how you can increase donations, determined by the type of event you are hosting.

McKinsey Public Engagement Survey – Learn about how donors are segmented and how non-profits should target specific groups in different ways.

Proper Link Building by the Blog Revolter – Read about the ins and outs of how to drive traffic to your site/blog.

Making It Count: How to Measure the Impact of Volunteerism  by Mission Measurement – Learn different ways to measure the impact your volunteers have and what it says about your organization. Beneficial to both corporations and non-profit organizations.


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