It is important to communicate the right message to your current and potential clients. So we created a list of communication basics and a list of not quite basics to help you reach your right audience.
Make sure you have the basics:
- Website – Believe it or not, many companies don’t update/maintain their website. It is vital that you communicate the right image for your brand. Consumers need to be able to connect with the personality of your company and be able to trust you.
- Company Newsletter – This keeps your clients in-the-know with product updates, campaigns, and specials. It’s also a great place to thank clients for sticking with the company or highlighting great stories over the previous month or quarter.
- Facebook – How can someone “like” your company without a Facebook page? Enough said.
- Twitter – Probably the least important tool but important none the less. Keep up-to-date by following people within your industry for ideas and trends. Warning: be sure to keep up with a Twitter account if you have one, otherwise it has more opportunities to hurt your company/brand than it does to help.