Tag Archives: communication

Reaching Your Right Audience

It is important to communicate the right message to your current and potential clients.  So we created a list of communication basics and a list of not quite basics to help you reach your right audience.

Make sure you have the basics:

  • Website – Believe it or not, many companies don’t update/maintain their website.  It is vital that you communicate the right image for your brand.  Consumers need to be able to connect with the personality of your company and be able to trust you.
  • Company Newsletter – This keeps your clients in-the-know with product updates, campaigns, and specials.  It’s also a great place to thank clients for sticking with the company or highlighting great stories over the previous month or quarter.
  • Facebook – How can someone “like” your company without a Facebook page?  Enough said.
  • Twitter – Probably the least important tool but important none the less. Keep up-to-date by following people within your industry for ideas and trends. Warning: be sure to keep up with a Twitter account if you have one, otherwise it has more opportunities to hurt your company/brand than it does to help.
On to the more complicated… Continue reading

Too Loud or Too Quiet: Marketing in the Realm of Social Media

How often do we hear it?–“Communication is Key”.  But today, the information available to us is often overwhelming.  So how do we, the communicators for an organization or business, discern the dividing line between being “too loud” and “too quiet” in the realm of social media marketing?

With something this new, it’s hard to have any hard-lined rules, but we have done our best to put together a list of social media do’s and don’ts

Dos:

Have a company newsletter: Not only does a newsletter give insight into the depth of knowledge that resides within your organization, but it also keeps clients and members up-to-date on any new products or events.  Additionally, newsletters are sent to a targeted set of readers, therefore you control the information; it’s a direct line of communication. Continue reading