With the vast number of charitable organizations, it is important to make your organization and its cause stand out. Here are 3 ways you can promote your cause.
- Hold a memorable experiential event – Rarely will your annual fundraiser be the talk of the town if it is run-of-the-mill. Think out of the box to come up with memorable annual events that will keep guests excited to participate in year after year. Hold a scavenger hunt around town, a chili cook off, or a karaoke competition. People will be asking you when your next event will be.
- Make your cause personal – People are more apt to support a cause to which they feel personally connected. Phrase your promotional materials so that they can reach a universal person. Phrases such as “What would you do if your best friend got sick tomorrow?” and “Where would you be if no one taught you how to read?” speak to everyone.
- Let your supporters do the leg work – Create a Facebook page, a Twitter hash-tag, and an easily shared event page link or email. When an event can be shared with family and friends with the click of a button, people are more likely to pass along the information. What may have been an initial email blast to 100 people can quickly become 500 if each invitee forwards the information to five friends.