Logos play a very important part of an organization’s branding. A visual representation can be a key communication tool to your target market. The coloring, font, and shape communicate a message whether organization is young and fresh, established and exclusive,
Although logos are standard for organizations themselves, the question is, should your organization create a logo for its major event? Events which can be identified by its logo include the Ryder Cup, Lollapalooza, the Olympic games, and the Grammys. Each year/occasion the logo is slightly altered, but the main visual of the logo is unhindered.